The client began its online business in 2003 and we built its web catalog from the ground up, starting with a logo. Each of the 200+ products needed photos and a . Because the high-end quality of the jewelry, textiles and rugs, closeups were key. We spent weeks photographing each product. The fifty oriental rugs, many of which were silk, were a particular challenge. The branding graphics changed several times over 11 years as we grew our businesses together.