From Paraguay to America comes the zero calorie sweetener, Sol brand stevia. This was a new brand needing the the graphics that would carry it to market and match its quality in the mind of the consumer. We had to research the culture, geography and iconic images of Paraguay for the colorful graphics that would launch the product. By the end of the project we were hooked on the traditional beverage, Yerba Mate, sipped with a straw from an ornately carved hollow gourd. It was sweetened with stevia, of course.